The Performance Quadrant

The Introduction

For the upper-right quadrant we consider the organisation through the INDIVIDUAL-EXTERIOR lens, or the “It”.

We are focussing on the ‘doing’ of the organisation, it’s where a lot of organisations spend most of their time, especially in the early years.

Incorporating the SOUL quadrant’s findings, we are beginning to plan how we want the organisation to perform, harnessing the passion into the more tangible and actionable elements.

The Lines

The Primary lines within the PERFORMANCE quadrant are:

STRATEGY

The choice of priority and focus the organisation will apply to move it closer to its vision.

FINANCE

The plans, KPIs and tools the organisation needs to move forward with financial security and clarity.

GROWTH

Making strategic choices about what direction to grow, planning and executing marketing to get the organisation there.

The Benefits

The PERFORMANCE quadrant captures the energy and enthusiasm present in the organisation and channels it effectively, By working on this quadrant we add clarity and an actionable reality to the organisation’s existence.

Planning and executing will help develop the organisation’s rational presence, building upon the strong foundations that the SOUL quadrant established.

If well prepared, and given a good level of transparency, the PERFORMANCE quadrant aligns the actions of the entire organisation to work towards common goals.

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The Challenges

Challenge 1

Remaining adaptable in the face of change is crucial for the PERFORMANCE quadrant. Environmental conditions may not always allow you to follow the strategy and plans you have in place. When change happens it can be disruptive and unsettling for everyone.

The ability to move quickly when needed, take the wider team on the journey with you and having a set of tools that can update at pace, are vital for an adaptable PERFORMANCE quadrant.

Challenge 2

As an organisation grows it can be hard to prioritise decisions and keep everyone focussed on the most important tasks. Joining the dots between the SOUL and PERFORMANCE quadrants can be challenging but helps make sure every hour of work counts.

Strategy itself can seem like a grey area, an area of expertise not very well defined, but with the right framework in place it can be powerful, adaptable and easy to understand.

The Summary

Summary

Understanding and planning the organisation’s PERFORMANCE quadrant helps you transition its hopes and dreams into actionable territory. It contextualises the reality of the organisation and provides a framework with which to assess its development.

Staying focussed and adapting to change can make maintaining the PERFORMANCE quadrant difficult if appropriate tools and techniques are not in place.

By equipping everyone in the organisation with clarity and adaptability, the organisation can continue to grow commercially and consciously.

Resources

Resource –
OKR Playbook – GTMhub

Resource –
Beginners Guide to OKR – Felipe Castro

Video –
Growth Hacking Foundations

Article –
Lean Strategy

Article –
The Importance of Metrics