Challenge 2
At a certain scale many organisations get to a point where they realise that they need to align employees around concepts such as PURPOSE, VISION, VALUES and they go through a process of development to get these in place.
Unfortunately this is where it ends. Once published values sit there on a website and a staff handbook achieving nothing, and employees know that the culture doesn’t align. If organisations don’t eventually push through to the integration level in the SOUL area, or move on to develop CULTURE in line with SOUL then the work can be slow to yield benefits.